BioCCEA logoBioCCEA
3 Aug – 16 Aug

Launch checklist.
Large-print edition.

One task per day from today until CCEA Biology results day. Print this page or keep it open on a tablet.

Five things we are launching

Photo marking

The unique hook — snap an answer, get CCEA marks.

Command words

Drills the words that lose marks.

Past papers

Credibility and exam practice.

Predicted grade

Proof the app is moving the needle.

Daily warm-up

The habit that keeps users coming back.

Day 1

Monday 3 August

Today
  • Publish the updated 15-second TikTok video to the live site.
  • Download the hook video and 3 ad images from /marketing.
  • Run a final billing test with Stripe test card 4242 4242 4242 4242.
Day 2

Tuesday 4 August

TikTok setup
  • Open TikTok Ads Manager from the BioCCEA advertiser account.
  • Add a payment method (business debit card or PayPal).
  • Verify the pixel / attribution if you add one later.
Day 3

Wednesday 5 August

Creative
  • Post the organic version of the video to TikTok and Instagram Reels.
  • Use caption hook: 'You just lost 4 marks. Here's why.'
  • Add UTM link in bio: bio-ccea.net/?utm_source=tiktok&utm_medium=bio.
Day 4

Thursday 6 August

Soft launch
  • Share the app with 10–20 local students or parents for feedback.
  • Ask them to try photo marking, one quiz, and the daily warm-up.
  • Fix any friction they report in the first five minutes.
Day 5

Friday 7 August

Feedback loop
  • Review support messages and predicted-grade behaviour.
  • Confirm the 7-day trial and cancellation flow work end-to-end.
  • Top up ad account balance if needed.
Day 6

Saturday 8 August

Rest / content
  • Schedule organic posts for the next week.
  • Prepare two more student-result stories or quote graphics.
Day 7

Sunday 9 August

Prepare ads
  • Create a TikTok campaign with 'Sales' objective.
  • Set daily budget to £20–£30 and audience to UK, 16–24, biology interests.
  • Upload the 15-second video and add the UTM tracking link.
Day 8

Monday 10 August

Start paid ads
  • Turn the campaign on and monitor spend hourly.
  • Check cost per click and cost per trial in the first £50.
  • Kill any ad set with CPC above £1.50.
Day 9

Tuesday 11 August

Optimise
  • Duplicate the winning creative into 2–3 new ad sets.
  • Test one new caption or hook variation.
  • Lower daily budget if cost per trial is too high.
Day 10

Wednesday 12 August

Scale
  • If cost per trial is under £5, raise daily budget to £40.
  • Post a 'results day is coming' teaser.
  • Email or message any early users asking for a review.
Day 11

Thursday 13 August

Final push
  • Switch to the results-day landing page as the ad destination.
  • Double-check the refund email inbox is monitored.
  • Confirm the server is ready for a traffic spike.
Day 12

Friday 14 August

Soft launch day
  • Official soft launch: announce on TikTok, Instagram, and local groups.
  • Watch sign-ups and trials in real time.
  • Reply to every comment and DM within the hour.
Day 13

Saturday 15 August

Anticipation
  • Post a 'results day tomorrow' reminder with the resit path.
  • Make sure /results-day is live and linked in bio.
Day 14

Sunday 16 August

Results day
  • Push the results-day creative hard: resit, A2, missed offers.
  • Double the daily budget if conversions are good.
  • Post reaction-style content celebrating the first users.

Final reminder

Soft launch is Friday 14 August. Results day is Sunday 16 August. Keep the daily budget flexible: start at £20, raise only when cost per trial looks healthy, and never spend more than you are willing to lose.